Currently Based in Mumbai

Creative Lead & Art Director

Content, Direction & Creative Operations

I lead content direction and creative operations for growing teams and organisations, translating business intent into clear creative systems, guiding teams, and staying selectively hands-on to maintain quality and momentum.

About Me /

Design is only effective when the thinking behind it is clear.

I’m a Creative Lead and Art Director with experience across content, brand, and digital design in agency, startup, and scale-up environments. My work sits at the intersection of creative direction and creative operations, where clarity, consistency, and delivery matter as much as ideas.

I’m a Creative Lead and Art Director with experience across content, brand, and digital design in agency, startup, and scale-up environments. My work sits at the intersection of creative direction and creative operations, where clarity, consistency, and delivery matter as much as ideas.

FOCUS /

I bring clarity, structure, and direction to creative work.

Content Direction & Creative Operations

I lead content direction and creative operations across social, web, and campaign formats — defining structure, visual direction, and quality standards. My role is to translate high-level objectives into clear briefs, review systems, and execution plans teams can deliver against consistently.

Content Direction & Creative Operations

I lead content direction and creative operations across social, web, and campaign formats — defining structure, visual direction, and quality standards. My role is to translate high-level objectives into clear briefs, review systems, and execution plans teams can deliver against consistently.

Content Direction & Creative Operations

I lead content direction and creative operations across social, web, and campaign formats — defining structure, visual direction, and quality standards. My role is to translate high-level objectives into clear briefs, review systems, and execution plans teams can deliver against consistently.

Art Direction & Brand Systems

Art Direction & Brand Systems

Art Direction & Brand Systems

Selective Hands-on Execution

Selective Hands-on Execution

Selective Hands-on Execution

Projects /

Selected work shaped through direction, systems, and delivery.

Each project reflects how I translate intent into structure - setting creative direction, aligning teams, and balancing quality with delivery constraints across content, brand, and digital work.

Each project reflects how I translate intent into structure - setting creative direction, aligning teams, and balancing quality with delivery constraints across content, brand, and digital work.

Looking to bring clarity and structure to creative work?