Currently Based in Mumbai

CREATIVE DIRECTOR

BRAND NARRATIVE & CONTENT SYSTEMS

I help founders and teams build clear creative direction when their content lacks consistency and their creative decisions create bottlenecks.

I don't execute the work—I define strategic vision, create directorial frameworks, and guide teams to deliver autonomously. 10+ years directing creative across content studios, D2C brands, and growth-stage startups.

About Me /

Design is only effective when the thinking behind it is clear.

I FOCUS ON TEAMS AND STUDIOS BRINGING DISCIPLINE TO CREATIVE DIRECTION, BUILDING SYSTEMS THAT HELP TEAMS MAKE DECISIONS AUTONOMOUSLY, AND STAYING SELECTIVELY HANDS-ON SO THE WORK DOESN'T JUST GET CLEAR—IT GETS MADE. MY FOCUS IS ON SETTING STRATEGY DIRECTION AND BUILDING EXECUTION SYSTEMS THAT ENABLE CONSISTENCY, SPEED, AND SCALE — NOT NECESSARILY ON BEING THE ONE DIRECTLY MAKING IT. IN PRACTICE, THAT MEANS BUILDING REVIEW STRUCTURES, GIVING CLEAR AND ACTIONABLE DIRECTION, AND STEPPING INTO PRODUCTION ONLY WHERE PRECISION AND POLISH ARE NON-NEGOTIABLE OR WHERE DESIGNS NEED TO BE MADE WITH BOTH JUDGMENT AND ACCOUNTABILITY.

I FOCUS ON TEAMS AND STUDIOS BRINGING DISCIPLINE TO CREATIVE DIRECTION, BUILDING SYSTEMS THAT HELP TEAMS MAKE DECISIONS AUTONOMOUSLY, AND STAYING SELECTIVELY HANDS-ON SO THE WORK DOESN'T JUST GET CLEAR—IT GETS MADE. MY FOCUS IS ON SETTING STRATEGY DIRECTION AND BUILDING EXECUTION SYSTEMS THAT ENABLE CONSISTENCY, SPEED, AND SCALE — NOT NECESSARILY ON BEING THE ONE DIRECTLY MAKING IT. IN PRACTICE, THAT MEANS BUILDING REVIEW STRUCTURES, GIVING CLEAR AND ACTIONABLE DIRECTION, AND STEPPING INTO PRODUCTION ONLY WHERE PRECISION AND POLISH ARE NON-NEGOTIABLE OR WHERE DESIGNS NEED TO BE MADE WITH BOTH JUDGMENT AND ACCOUNTABILITY.

More About Me

More About Me

More About Me

FOCUS /

I bring clarity, structure, and direction to creative work.

Content Direction & Creative Operations

I lead content direction and creative operations across social, web, and campaign formats — defining structure, visual direction, and quality standards. My role is to translate high-level objectives into clear briefs, review systems, and execution plans teams can deliver against consistently.

Art Direction & Brand Systems

I establish and maintain visual systems that ensure consistency across touchpoints — aligning design decisions with brand intent while supporting scale and speed.

STRATEGIC FRAMEWORKS & TEAM ENABLEMENT

I create the directorial systems teams need to work autonomously: content pillars, creative guardrails, brief templates, review criteria, and feedback frameworks. The goal is clarity without micromanagement—teams execute confidently because direction is clear.

Projects /

Selected work shaped through direction, systems, and delivery.

Each project reflects how I translate intent into structure - setting creative direction, aligning teams, and balancing quality with delivery constraints across content, brand, and digital work.

Each project reflects how I translate intent into structure - setting creative direction, aligning teams, and balancing quality with delivery constraints across content, brand, and digital work.

View All My Project

View All My Project

View All My Project

Looking to bring clarity and structure to creative work?